Riiven Reverb
Some ideas arrive before their time. Others keep echoing after the company is gone.
Retrospectives on originals that didn't survive. We look at what they kept whispering to the products that did.
Sega Dreamcast
In 1999, Sega shipped the first home console with a built-in modem and online play as standard. Less than two years later, Sega exited the hardware business.
Xerox Star 8010
In 1981, Xerox shipped the desktop most operating systems still copy. It cost $16,595 and Xerox sold it through its copier sales force.
Segway PT
In 2001, an inventor unveiled a self-balancing scooter and predicted cities would redesign themselves around it. Cities passed laws against it instead.
General Magic
In 1990, a group of Apple engineers left to build the iPhone. It shipped in 1994. Nobody bought it.
A new Reverb every two weeks. Each one looks at what kept moving after the original stopped.